In just one year, the 'Cosmetics Box' project has spread its beauty across the globe, shipping over 10,000 cosmetics kits
They are Charles and Ira.
The dolphin and the mermaid.
The Frenchman and the Ufa native.
(Once upon a time) public relations specialist for an Arab embassy in France and the top model of Europe and Asia.
They met to make the impossible possible.
Produce only luxury quality products on the best factories in China and make them available at an affordable price.
The project began with a dream to create something exceptional, combining high-end quality with affordability.
It can be said that the production of cosmetics began very femininely - with lace panties.
"What kind of lace without red lipstick," Ira once thought.
She successfully worked as a model in China, and every day of hers began with brushes of Chinese makeup artists. During the makeup, she learned everything about the latest trends in the beauty industry, about popular local brands, about the hits of the season. That's how she got acquainted with matte lipstick from the brand Into You. And the brand, in turn, through five handshakes, got acquainted with Ira.
"Irina, lipstick is great! What other cosmetics are there?" girls wrote in Ira's blog
"Hmm," she thought at the time, "Why not make a convenient cosmetic bag and put more products there?"
So summer and autumn cosmetics appeared together with the brand Into You.
Everything would be fine, but Ira was looking for the perfect mascara and the perfect tonal cream. This was more difficult in Asia. Asian women chose mascara for short straight lashes. Tonal cream for light skin.
And Irina was completely desperate to find "those very" manufacturers until one day at a photo shoot she met the chief makeup artist of the brand Marie Dalgar, who suddenly introduced her to this company and their cool cosmetics.
Black and green cosmetic bags "Soul on a platter" with Marie Dalgar were released.
The girls were delighted with the very bag with a unique weight and design, made especially for the beauty project. And, of course, from cosmetics.
"You say what you want, and we will do it," Mas simply said at the meeting. The founder of the Mari Dalgar brand and the mistress of the beauty factory.
We were talking about the shade of tonal cream. We needed a color that would fit our girls perfectly, and which was not produced in China.
Having purchased tonal products from world brands and tested more than 50 shades, we found it. And a new cushion from Marie Dalgar and Ira Khay, shade number 3, came out.
Summer 2024
The Ira Khay brand was born.
We stayed at Masha's factory to produce our unique products alongside world brands.
These are exactly the ones that our girls will come to in delight!
Beautiful understandable packaging with visual guides, chic exclusive tubes, luxury filling - this is our cosmetics ❤️